Good read @ Oddity...will be interesting to see how they perform! Using AI can be a powerful and exciting strategy, if leveraged properly as a data collection tool (and time saver). Today's consumers are on to the sponsored ad on digital-social channels, so if they can marry the AI data with an authentic service experience, surely they'll be successful! Last, not being able to unsubscribe from any site and/or newsletter is a show stopper, hope they figure that out fast!
Regarding your #22 point regarding consumer vs. enterprise...I'm generally 'team consumer' since I find it's more fun to see an idea or brand come to life with a product that consumers learn that they 'need' via relatable content branding and digital-social marketing! Both models can and should exist in our global economy, as long as (and only if) the leaders/teams of said companies are wildly obsessed with knowing their customer and companies build trust and loyalty through an authentic, visceral, human-customer experience!
Hi Jason,
Good read @ Oddity...will be interesting to see how they perform! Using AI can be a powerful and exciting strategy, if leveraged properly as a data collection tool (and time saver). Today's consumers are on to the sponsored ad on digital-social channels, so if they can marry the AI data with an authentic service experience, surely they'll be successful! Last, not being able to unsubscribe from any site and/or newsletter is a show stopper, hope they figure that out fast!
Regarding your #22 point regarding consumer vs. enterprise...I'm generally 'team consumer' since I find it's more fun to see an idea or brand come to life with a product that consumers learn that they 'need' via relatable content branding and digital-social marketing! Both models can and should exist in our global economy, as long as (and only if) the leaders/teams of said companies are wildly obsessed with knowing their customer and companies build trust and loyalty through an authentic, visceral, human-customer experience!